Business Plans

by: Geoff FickeÂ

The hit television drama â € € œMad Mena recently began his third season with rave reviews reviews and spectacular ratings. The program, which focuses on professional and personal lives of members of an advertising agency in New York in the early 1960 € ™ s is a period piece magnetic, with fashion, lifestyle, the ravings and social interactions of a diverse group of contemporary Agency. employed by the Sterling Cooper

The pace is languid, but the viewer is drawn to the various arguments that weave the search for professional achievements and private life completely different than the agency ™ € s employees live in each episode. As a marketing consultant by trade, I am particularly attracted to the event, the client about classical studies facing the Sterling Cooper staff in each program. The use of a product corporate identities real and greatly increases the realism of the series. Lucky Strike, Procter & Gamble, American Airlines, Schraft, Campbell Soup, Playtex and Heineken are just some of the famous enterprises and products that provide irritating marketing problems for the team to resolve each week.Â

In particular, I am impressed with the stoic, incisive, probing the mind and solving problems the agency ™ € s creative director Donald Draper, continuously produces to soothe relations with customers or win new business for the company. For sellers of products, Draperâ € ™ s the determined pursuit of answers, and his ability to simply and clearly convey fresh, strategic guidance provides an excellent survey in practice the principles of market theory. Concept

Before the middle years of the 20th century, marketing was considered a haven of study business. Manufacturers had adopted a â € œsell much as you can not not recognize € strategy individual reasons of the purchases were made or the importance of building relationships with customers and distributors. The concept of market theory, which came into popular use in the 1950A € ™ s 1960A ™ € s, suggested that the first producer must know the consumer or buyer of a product, research what they want, and only then, design, produce and market the subject to meet that need well documented. This was the reverse of the previous belief that the mere production of a product unit sales.es

Concept market acceptance leading to a rapid expansion of study and research on consumer preferences. The demographics, target, focus groups, test marketing, branding, loyalty products and sales models have become important tools for sellers of product to use when introducing new products and services.Â

Donald Draper is a teacher to practice the art market concept. In a recent episode of Mena œMad € â € for example, faced a recalcitrant Heineken brewery management team. The famous factory Dutch beer was not present in the U.S. market in 1960 to € ™ s, and believes that the mark can establish itself through sales of BREW project tavern. Draper, shrewdly sold the idea that a market test in certain supermarkets exclusive neighborhood, supported with end cap displays, pricing of premiums and co-marketed with luxury snacks, would boost sales by appealing to housewives desire for more exotic product.Â

The test confirmed the hypothesis that Donald Draper had identified in his analysis of Heineken € ™ s problems. As the project of a product sold in taverns, it was just another beer, a commodity. Speaking to housewives, those responsible for the trend, the beer could be placed as an offering of high-level, unlike competitors, more desirable and exclusive. Heineken enjoys this niche market very day.Â

Each episode of â € € œMad Mena offers a broad range of business and personal weaknesses of the 1960A € ™ s. Lots of sexual escapades, drinking, chain smoking, elements of infidelity, professional jealousy, competitiveness, buried deep insecurity and personal conflicts are necessary for the story. However, the opportunity to see a marketing master work each week is another great reason to spend one hour on Sunday nights with Draper and Donald œMad € â € Mena.

About the Author:

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.

Article Source: ArticlesBase.com – “Mad Men†Provides a Market Concept Tutorial on Television Each Week

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