Business Plans

Executive Summary

Our initial statement to investors and financial lenders is a frank revelation of the Zara Restaurant and the proposed Business Lounge – our intention is to establish realistic expectations of business, and eliminate any doubt about the profitability of this business.
We as business owners, have vested interests and financial commitment to the success of this restaurant. Our intention is to have a permanent business, financial and marketing plan that not only serves our need for capital funding, but is used as our daily business roadmap. We have taken every precaution to validate business models and finance, focusing on realistic projections. We have achieved this as follows:

1. Our financial model is based on the facts of the industry, not optimism. We build on the costs of our industry and extensive practical experience in similar ventures, validation of National costs against the restaurant industry averages, and analysis compared to the average local market of Karachi. We have taken a collective look at all the data to make solid business estimates.

2. Our concept business derived from detailed market analysis. Instead of building a business around a preconceived idea, analyzed the results of the market and built a concept around our customers. In other words, our business is built on unmet service consumers "want."

3. A solid Risk Mitigation Plan. We evaluated traditional and risks associated with Restaurant failure and accounted directly in the business plan. Instead of dismissing risks, we have identified valid mitigation strategies for each.

4. Deep management experience. Our management team has vast combined experience, which involved the most variety of restaurant openings, and a deep involvement of the restaurant industry in Pakistan.

5. The total capital requirement to launch Zara Restaurant & Lounge is Rs.3000, 000, of which Rs.2500, 000 is allocated to the implementation of capital and Rs500, 000 as cash reserve for business operations.

Objectives
Zara Restaurant & Lounge targets for the first three years of operation include:

• Maintain food costs below 35% of revenues.
• Improve Our gross margin of 65.41% in year 1 to 67.10 in year 2. These are attainable goals, our goal is to reach 70.73% by year 3.
• Maintain wage labor cost between 37-39% of total sales.
• Remaining a small, exclusive and eclectic restaurant service.
• The average sales of between Rs.1, 200.0000 – 1,500,0000 per year.
• Promote and expand the restaurant concept Zara as a single destination restaurant in Midtown.
• Expanding our marketing and advertising in Karachi and neighboring suburbs to increase our customer base.
• Achieve a profitable return on investment for investors for years 2 to 6.

Mission

• Zara will be an inspiring restaurant, combining an eclectic atmosphere with excellent food and interesting. The mission is not only a great selection of food, but also efficient and superior service – Customer satisfaction is our primary objective. Zara will be the restaurant of your choice family restaurant offering affordable, high quality cuisine based on family recipes are authentic. Our goal is to provide our customers a dining experience complete that exceeds your expectations on every visit. We do so with the additional recommendation on items that can enhance your dining experience. Our restaurant is clean and the quality always high.
• Employee welfare, participation and education are equally important to our success. Everyone is treated fairly and with the utmost respect. Our employees feel part of the success of Zara Restaurant & Lounge. We value people who work for us. Employees of food quality quality, keep the restaurant cleaner, better service and keep their jobs or because they like to work. We have found that friendly managers hire people crew and the crew friendly people friendly to attract customers.

• Our concept combines variety, ambience, entertainment and superior staff to create a sense of 'place' in order to achieve our goal of overall value in the dining / entertainment experience. We offer benefits fair to owners and investors, and a rewarding work place for employees.

Keys to Success

1. Unique, innovative And Contemporary: The creation of a unique and innovative restaurants will differentiate us from competition. The restaurant stand out from other restaurants in the area due its unique design and decoration. We will provide a fine dining experience in an electric atmosphere.

2. Product quality: Great food, great service and ambience. The products we serve are of the highest quality. We combine this quality with great service and atmosphere. Next, add elements menu that appeal to all ages of the family

3. Current management staff and crew have a great experience.

4. A frequent diner program and birthday club will be available to promote repeat clients as well as a monitoring tool for sales.
5. Administration that treats all employees equally. We create an atmosphere where employees love coming to work and can earn good money.
6. Great employees make a great restaurant.

About the Author:

Kamran Uddin

Article Source: ArticlesBase.com – Business Plan

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