Business Plans

What you should know about the figure of Planning

• Starting the planning process early and assign someone to handle program
• Create a budget that reflects the true costs of exhibiting
• Select the appropriate sample size for your budget and goals marketing
• Salons can be expensive, but it is difficult to maximize return on investment (ROI)

"Creating and they will come" – This phrase should be your mantra when designing your booth. With carefully designed trade show booth, is a much better chance of attracting potential customers, conducting sales, collection of contacts, and generally spreading the word about your business. Think of your stand as a microcosm of your business.

Planning and Budget

It's the best plan. Assign a person to be in charge of scheduling and programming. Assign someone to prepare the budget and define the marketing objectives. This person will have to account for the cost of renting or buying a stand, the cost of accessories such as literature racks and as travel expenses. Travel costs may vary depending on location and duration of their stay. If you decide to rent, you must wait Budget:

• 25% of the rental of your booth space
• The 20% design and graphics
• 15% in electricity, cleaning and portering
• 10% in shipping materials to and from the fair
• 10% of press kits and preshow promotions
• 20% in staffing, travel costs and other expenses

If you decide to buy an exhibition, you will work with a professional exhibit designer. Most distributors are a designer on staff or are based on the display manufacturer to design and supply services. You need to keep rules and regulations in the design of stands in their particular program and the observation of basic elements such as fire, electrical, and codes security and accessibility for wheelchairs. Trust your exhibit designer who understands these requirements.

Size Matters

When taking into account the size of your stand, you have to take into account the number of cabin crew, as well as account for the kiosks, counters, conference rooms, and storage of materials. Make sure your design allows free flow of traffic in the audience and around your booth. Remove obstacles in the design phase. Kali Pearson, writing in Profit magazine reminds exhibitors to "Keep your goal in mind traffic. For example, if you are there to demonstrate a new product, build walls to passers-by force to cluster at the front of your stand. "Keep your booth to get too busy and complex, so people are not confused or overwhelmed by your stand. As a rule, the exhibition space should resemble a well-organized party and not a club full of people.
A 10 x 10 booth is sufficient for a small business. At 100 square feet, can accommodate at least four people at a time, two employees and two attendees. Consider a 10 x 20 for a medium sized company, and islands for a large company. The cabin size, however, depends on your goals and products. In a trade show, size matters, but should complement, not dictate, exhibit marketing goals.

Other considerations

Think of your three dimensions as well as advertising for your business. You must include your company colors whenever possible, unless you are using an issue that requires certain colors. Also a good idea to display the company logo as prominently as possible. You'll want to coordinate the ground with the rest of your office, whether for the car carpet of the show decorator or buy higher quality solutions as hardwood floors, raised flooring, or a floor buffer.
In order to both save space and add an exciting look to your booth, literature display rack in the literature. Audio / Video presentations have become commonplace and affordable for any sample size. These allow fairgoers to participate in the stand of the experience and learn more about your business. Large screen monitors are perfect for demonstrations products, interactive video, entertainment or promotions. Like a moth to a light bulb, fairgoers are instantly drawn to professionally produced videos.

For more information, be sure to consult with a designer of trade show displays or professional. Participation in fairs business can be costly, but it is difficult to maximize return on investment (ROI) with the right planning and expertise.

For more Information About exhibition or marketing event, call or email us. We welcome the opportunity to help with your next event.

About the Author:

Mark D’Etcheverry, Classic Exhibits Inc. Submitted by permission by Mr. Joseph Coupal, a 25-year professional marketer representing multiple consumer market segments. Mr. Coupal promotes the offerings of The Exhibit Source, a Newton, Ma based agency and world-wide specialist in providing a complete selection of event and trade show exhibit solutions. Learn more about The Exhibit Source at http://www.TheExhibitSource.com, toll free (866) 949-6113, local (781) 449-1600, or email them at contactus@theexhibitsource.com

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Article Source: ArticlesBase.com – Building a Better Booth: Design and Planning

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