Business Plans

The first five components of a business plan with an overview of the business opportunity and market research to support it. The remaining five components of the plan focus mainly on strategy, mainly the marketing, operational, financial and management strategies this company are used. This article details these elements.

Marketing Plan. The marketing plan details of its strategy to penetrate markets. Key components include:

A description of the business desired strategic positioning;
Complete descriptions of company products and service offerings and potential product extensions;

The descriptions of the desired image of the company and brand strategy;
Descriptions of strategies for promoting enterprise
An overview the pricing strategies of the company
A description of existing partnerships and strategic marketing potential partnerships /

Operations / Design and Development Plans. These sections detail the internal strategies for building the company from concept to reality, and includes answers to the following questions:

What functions will need to run the business?
What milestones must be achieved before the company can launch?
How do you control quality?

Management Team. The Management Section team shows that the company has the necessary human resources to take success. The business plan should answer questions such as:

Who are the key management personnel and what are their origins? What Management supplements required to make the business a success?
Who are the other investors and / or shareholders, if any?
Who understands the Board of Directors and / or Advisory Board?
Who are the professional advisors (eg attorney, accounting firm)?

Financial Plan. The Financial Plan involves the development of company revenue and profit model. Includes detailed explanations of the key assumptions used in the construction the model, sensitivity analysis on key revenue and cost variables, and description of comparable valuations for existing companies with business models similar.

In addition, the financial plan evaluates the amount of capital the company needs, the proposed use of these funds, and expected future earnings. Includes projected income statements, balance sheets and flow statements, quarterly erupted for the first two years, and annually for years 1-5. Importantly, all the assumptions and projections of the financial plan should flow from and supported by descriptions and explanations offered in the other sections of the plan. The financial plan is where the entrepreneur communicates how he / she plans to "monetize" the overall vision of the new company.

Appendix. The Appendix is used to support the rest of the business plan. Each business plan should have a complete set of financial projections in the appendix, with the summary of finance in the Executive Summary and the financial plan. Other documents that might appear in the appendix includes technical drawings, association and / or letters from customers, expanded reviews competitor and / or customer lists.

Expert and comprehensive discussion of these components in your business plan helps entrepreneurs to better understand their opportunities business and helps them to convince investors that the opportunity may be right for them too.

Since 1999, Growthink’s business plan consultants have developed more than 1,500 business plans. Growthink clients have collectively raised over $1 billion in venture capital funding, and Growthink has become the firm of choice for venture capital firms, angel investors, corporations and entrepreneurs in the know. To learn more about our business plan services, call 877-BIZ-PLAN (877-249-7526). Growthink has also developed a startup business plan template that allows entrepreneurs to quickly and cost-effectively develop professional business plans.

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