Business Plans

The introduction of your business plan, consisting of the title page, executive summary, and view the company must go beyond the disclosure of details about his plan Business and concepts to engage the reader on the plan, as well as an introduction to any article or a novel. However, the introduction of a business plan does this both say nothing that says the illogical or wrong to donors and appealing to what they are interested in: maximizing their potential growth and minimize your downside risk.

Cover Sheet

The cover sheet serves a very functional purpose, allowing donors to find his plan in a pile of many in his desk. The cover should be visible through a transparent roof to allow this. The plan identifies the name of the company and logo, the date of the plan and contact information. The cover is at its best when it does nothing to demonstrate that non-professionals. Distraction and cute colors, titles and sources should be avoided for this reason. The cover should be attractive, clean and formal, allowing readers that you are a serious entrepreneur.

Executive Summary

The executive summary is like the inside flap of a novel … if the inside flap is going to spread the whole story, including an end. This section is a condensed version of the plan, reaching the highest points of what the company, what market research says and what your marketing, operations, management, and financial plans. Each piece must seem to fit, but most explanations of how they fit together, are referred to the body's own plan. Sponsors look for the main characteristics that they feel minimize the risk of funding your plan (with a proven track record, whether for business or its founders, management skilled, knowledge of the industry, customers and competitors, and financial projections that are not too optimistic). To illustrate the potential return, the abstract should mention the size of the market and the need in the market that creates the business opportunity.

Company Overview

The picture is to follow the company into more detail about the basics of what the business is. This includes the story of how the founders started the business and why, products or services to be offered, and the steps taken so far. Funders prefer companies with some history of success, but at least we see that the founders have taken many steps as possible to know that the business is feasible from a financial standpoint and market. They want to see sweat equity has already been made in planning business, even if cash investments have been minimal so far. For example, the incorporation of the company is a relatively inexpensive way that the founders can take on their own to prove they are serious.

Eric Powers is associated with Growthink, a business plan consulting firm. Since 1999, Growthink has provided business plan writing services to more than 2,000 entrepreneurs and business owners who have raised more than $1 billion in growth capital. Call 800-506-5728 today for a free consultation with a professional business plan writer.

How to Write a Business Plan – The Executive Summary

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