Business Plans

Answer the following questions before you meet with your writer. The result will be a white paper outstanding!
1. Who is your target audience?
Who is the primary audience? What industry are you targeting? What job titles describe your readers?

2. What is the desired length of communication?
Most white papers are eight to ten pages in length. Some customers request a concise five-page letter on white paper, while others require 15 to 20 pages to explore a complex issue. Just make sure that they include enough information to adequately cover the subject, but not to bury his reader in unnecessary detail.

3. What is the objective the White Paper?
Does the paper is used to create sales opportunities or as a reward to anyone who emails for more information? Want White Paper circulated to the press and analysts to create buzz, or use it to educate its dealers a new product? Define a clear goal to help guide the content of his birth.

4. What is the main theme of the White Paper?
What is the focus of this draft White Paper? What information you provide to ensure the White Paper provides real value to your reader?

5. What tone will be the document take?
How do you approach readers? Is the paper to be informative, using a tone credible third party (recommended) or more relatives, "friends" tone using the first or second person?

6. What challenges will resonate with the reader?
What business or technical challenges do want to address in the White Paper? These are the problems that their products or solutions to help solve. Do you have current statistics, relevant data, the stories of the industry or customer examples to underline the difficulty of these challenges?

7. What primary message the percentage of white paper?
What are the three to five messages major who wants to leave his reader? What lessons can share memorable?

8. What information can provide support for the writer?
What supporting documents and pictures can provide additional content? Riding sales presentations, marketing collateral, videos, documents previously written news articles, anything to keep her writer quickly up-to-speed.

9. What is the schedule for implementation?
What is the deadline for completion? Does the White Paper to launch new products, fairs, or a press campaign? Set milestones during the call kickoff dates such as to outline the first draft, and revised drafts. In addition, sufficient time for design, layout and printing.

10. What is the scope of the author's work?
Your writer will provide writing services or just the design, illustration and the design also included? If you are using different vendors for drafting and design, make sure that all parties are aware of the program.

11. Who are the key contacts in your organization?
During the initial planning meeting your target, provide the author with names, titles, email addresses, and phone numbers of skilled in the art (s), respondents, and a financial contact.

Sitting before the interview and answer the questions above. Being well prepared will shorten the time of the interview and make sure you start the draft Paper White starts with the right foot.

About the Author:

Steve Hoffman is president, CEO, and founder of Hoffman Marketing Communications, which has gained a widely recognized reputation for providing high quality writing services, within budget constraints in a broad range of high-tech industries. Steve has personally authored over 50 technology white papers and business white papers, and is a recognized expert.

Article Source: ArticlesBase.com – An Eleven-Question Guide to Creating an Excellent White Paper

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